Privacy Policy

Last Updated: November 15, 2023

Please read this Privacy Policy along with our Terms of Use carefully (collectively, the “Agreement”). By accessing this website and the associated services or by otherwise interacting with us online, by phone, or in person (“Services”), you are expressly agreeing to the collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

This Privacy Policy (the “Policy”) describes how Shea Homes® (the “Company,” “we,” “us,” or “our”, including our affiliates and partners) collects, uses and discloses your information (“Personal Information”) when you use any of our Services, including but not limited to:

Company websites, pages, sites, accounts or channels accessible through any Internet or
wireless enabled device (each, a “Website”);
Mobile applications;
Company online platforms and related offerings, including MySheaHome.com; and By phone or in our locations and any other time you engage with us.
By visiting or using the Services in any manner, you acknowledge that you accept the practices and policies outlined in this Agreement. This Policy applies only to Shea Homes and does not apply to others, or to people that it does not employ or manage.

You must be 18 or older to use our Services. We do not knowingly collect or solicit Information from anyone under the age of 18 or knowingly allow such persons to register for the Service.

Categories of Personal Information We Collect

We collect the following categories and types of Personal Information:
Contact Information: your first and last name, postal address, phone number, prior addresses,
applicable license number(s), and email address;
Other identifying information: IP address, device information, computer sign-on data, unique
device ID and name, media access control address, international mobile equipment identity,
birth date;
Geolocation data;
Financial Information: bank account information;
Demographic Information: birth date, age, gender and employment information;
Internet or other electronic activity: your browsing and click history, email engagement
information, web log information, including information about how and when you navigate
within our Services;
Commercial information: properties viewed on our website, buying preferences and priorities;

Inferences drawn from the categories described above in order to create a profile about you to
reflect your preferences, characteristics, behavior and attitude.
Our Services are dynamic, and we often introduce new features, which may require the
collection of new information. If we collect materially different personal data or materially
change how we use your data, we will notify you by revising this Privacy Policy and we may also
modify this Privacy Policy otherwise.

Categories of Use

We may use your personal information for the following purposes:

Transactional Purposes: We use your contact information, other identifying information,
financial information and commercial information to:
Register you on our registration page;
Confirm your registration for an event;
Respond to any inquiries you may submit through our Services;
Fulfill your home design and purchase and other transactions and services;
Otherwise communicate with you about our Services; and
To enter into a Purchase and Sale Agreement.
Analytical Purposes: We use your other identifying information, internet activity and browsing
history, commercial information, and demographic information to analyze preferences, trends
and statistics.
Marketing and Promotional Purposes: We use your contact information, other identifying
information, commercial information, internet or other electronic activity, and inferences to:
Inform you of our new properties, services and offers;
Run contests, promotions and sweepstakes;
To inform you about upcoming communities through our Interest List on
www.sheahomes.com;
Provide you with advertising; and
Provide you with other information from and about our company, including personalized
marketing communications.
Maintenance and Improvement of Services and Website: We use your contact information,
other identifying information, commercial information, and internet activity and browsing
history to:
Provide and maintain our Services; and
Help us diagnose technical and service problems with our Services.
Security and Fraud Prevention: We use your contact information, other identifying information,
commercial information, financial information, geolocation data, internet activity and browsing
history, and inferences to protect this website, our company, and others and to prevent fraud
and misconduct.
Sources of Personal Information

We Collect Information From You Directly.

We collect contact information, financial information, demographic information, commercial
information, and other identifying information directly from you.

We Collect Information From You Passively.

We also collect Internet or other electronic activity from you passively. Whenever you interact
with our Service, we automatically receive and record technical information such as your
device, IP address, “cookie” information, the version of your operating system (“OS”), and the
page you requested. When you use the Service on a mobile platform, we may also collect and
record your unique device ID (persistent / non-persistent), hardware type, media access control
(“MAC”) address, international mobile equipment identity (“IMEI”), your device name, and your
location (based on your IP address). We may also collect information regarding your activity on
the Service (both individually and on an aggregate basis) and your interactions with other users
of the Service.
We Collect Information from Third Parties
We collect your contact information, financial information, and internet or other electronic
activity from third party advertisers, networks, and service providers who assist us in managing
or providing the Service (e.g., payment processors) and who collect some of the information
described above. These third parties also help us understand how users interact with our
content or offerings. We may also collect demographic information about our users from third
parties, to more effectively deliver the Service or content in which we think you would be
interested. We also collect contact information, financial information, and inferences from
credit bureaus and other third-party verification services. Unless you have been notified
otherwise, all information collected through our authorized third-party service providers
remains governed by security and confidentiality obligations consistent with this Policy and
applicable law.

Some users may choose to connect to our Websites or Services using third-party account
credentials (for example, your Facebook login or YouTube account). If you choose to connect
your account using a third-party account, you understand some of your Information may be
shared with us or the respective third-party platform. Your information may also be subject to
separate policies of such third-party platform. You should review those policies before
providing consent. Connecting your account to third-party applications or services is optional.
You can revoke this permission anytime in your account settings.

Combining Information

We may combine information that you give us with publicly available information and
information that we receive from or cross-reference with third parties. We use that combined
information to communicate with you directly about our products and events that may be of
interest to you, and for other promotional and commercial purposes.

When We Share Information with Third Parties

We share your Personal Information with third parties as listed below and as otherwise
described elsewhere in this Policy:

Service Providers

We employ and allow third parties to perform tasks on our behalf such as data management
and analytics, marketing, advertising, communication and IT services, construction services and
other post-close of escrow services related to new home ownership, financial and criminal
background checks and we need to share your Personal Information with them in order for
them to provide such products and services. Unless we tell you differently or you consent
otherwise, these third parties do not have any right to use your Personal Information beyond
what is necessary to assist us in providing such products and services. Any uses of your
Information by these third parties will remain governed by security and confidentiality
obligations consistent with this Policy and applicable law.

Company Affiliates

Subject to applicable laws, we may share your Personal Information with companies with whom
Company is affiliated or related to (e.g., joint venture partners, owners of projects we manage,
Bluestar, Shea Mortgage, etc.), and will require such affiliated or related companies to use the
Information solely in accordance with this Policy.

Our Partners

We may share your Personal Information with third party service providers, so that they may
contact you to address inquiries that you may have submitted and to provide you with services
that you may wish to receive (such as master plan builders, landscape companies,
telecommunications providers and solar energy providers to name a few).

Business Transfers

We may choose to buy or sell assets. In these types of transactions, customer Information is
typically one of the business assets that would be transferred. Also, if we (or our assets) are
acquired or merged, or if we go out of business, enter bankruptcy, or go through some other
change of control, Personal Information would be one of the assets transferred to or acquired
by a third party.

Protection of Company and Others

We reserve the right to access, read, preserve, and disclose any Personal Information that we
reasonably believe is necessary to comply with law or court order; enforce or apply our
conditions of use and other agreements; or protect the rights, property, interests, or safety of
our Company, our employees, our users, or others. This includes exchanging information with
other companies and organizations for fraud and criminal protection and credit risk reduction.

Aggregated and Anonymized Information

We may share your email address and other personal information with Facebook, Google and
other third parties, but only in a “hashed” form. Hashed information will be used for analysis
and creating custom audiences for marketing purposes.

Sharing by You

Certain Services offered are social by their very nature, so your participation in such a Service
will allow others to see your name and/or username, profile picture, social profile, and any
other content you upload or disclose through that profile.

Credit Bureaus

We share contact information and commercial information with credit bureaus for purposes of
credit reporting.

Law Enforcement and Courts

We cooperate with government and law enforcement officials and private parties to enforce
and comply with the law. In certain limited circumstances we may elect, but are not obligated,
to collect credit, financial, litigation and criminal history. We may disclose any category of
Personal Information and any other information about you to government or law enforcement
officials or private parties if, in our discretion, we believe it is necessary or appropriate in order
to respond to legal requests (including court orders and subpoenas), to protect the safety,
property, or rights of our company or of any third party, to prevent or stop any illegal,
unethical, or legally actionable activity, or to comply with the law.

Advertisements

Some of our Services allow advertisers and their networks to collect and use certain anonymous
Personal Information about you (e.g. click stream information, browser type, time and date,
subject of advertisements clicked or scrolled over) to provide advertisements of potential
interest to you. These companies typically use a cookie or third-party web beacon to collect this
information. To learn more about this behavioral advertising practice or to opt-out of this type
of advertising, you can visit networkadvertising.org or www.aboutads.info/choices/.

Cookies and Similar Technologies

A cookie is a piece of data stored on the user’s hard drive that contains information about the
user. We use cookies and similar technologies (e.g. web beacons, pixel tags, or other device
identifiers) to store login information and recognize you and/or your device(s) on, off, and
across different Services and devices. When a customer fills out a form on our site, such as
when registering for Home Owner Services or signing up for Notify Me! The contents of the
form is saved in a cookie on their hard drive. The next time the customer needs information,
such as when submitting a customer service request, or requesting Notify Me! on another
community, the information is automatically populated for them from the cookie. We never
link cookies to personally identifiable information. Our use of cookies is specific to storing
registration/form information so the user will not have to enter it more than once, thereby
saving time while on our site. If a user rejects the cookie, they may still use our site. The only
drawback is that the user will be limited in some areas of our site such as the Service Request
Form, which uses the information stored in the cookie to submit a customer service request.

We also allow some others to use cookies as described in our Cookie Policy.
We use Google Analytics on our web sites to collect usage data, to analyze how users use the
web sites and to provide advertisements to you on other websites. For more information about
how to opt out of having your information used by Google Analytics, visit
https://tools.google.com/dlpage/gaoptout/.

Your Choices

You can always opt not to disclose Personal Information or to disable certain tools on your
browser or device. However, this may limit your ability to fully utilize the Services.

You may be able to add, update, or delete Personal Information as explained above. When you
update Information, however, we may maintain a copy of the unrevised Information in our
records. Please note that some Personal Information may remain in our records for legitimate
business reasons even after your deletion of such Personal Information, such as our analyzing
aggregated data regarding past usage of the Services (but not in a manner that would identify
you personally), or to fulfill any contractual obligations that we may have with you.

You can opt in to receive mobile push notifications from the Company. If you change your mind
later and no longer want to receive these notifications, you can use your device’s settings
functionality to turn them off.

If you don’t want to receive certain e-mail or other communications from us, you can adjust
your email preferences from your account, or opt-out by clicking on the link provided in the
emails.

Customers who no longer wish to receive certain materials may opt-out of receiving these
communications by replying with “Unsubscribe” in the subject line of the email, or email us at
[email protected] with “Unsubscribe” in the subject line of the email.

To remove your email address from those that can be hashed and shared, please email us at
[email protected].

Links

Our Services may contain links to other websites or allow others to send you such links. A link
to a third party’s website does not mean that we endorse it or that we are affiliated with it. We
do not exercise control over third-party websites. You access such third-party websites or
content at your own risk. You should always read the privacy policy of a third-party website
before providing any information to the website.

The Security of Your Information

The security of your Information is important to us. We take commercially reasonable security
measures, including administrative, technical, and physical safeguards, to protect your
Information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and
destruction.

If you have a MySheaHome account, it is protected by a password for your privacy and security.
You must prevent unauthorized access to your account and Personal Information by selecting
and protecting your password and/or other sign-on mechanism appropriately. To help protect
your Personal Information, you should not share your account information or password, reuse
your password on other sites, or use a password you have used on other sites.

We endeavor to protect the privacy of your account and other Personal Information we hold in
our records, but we cannot guarantee complete security. Unauthorized entry or use, hardware
or software failure, and other factors, may compromise the security of user information at any
time.

Where Your Personal Information Will Be Held

In order to provide the Service, the Information that we collect from you may be transferred to
and stored at a destination outside of your country and the European Economic Area (“EEA”),
and in particular the United States. It may also be processed by any service providers appointed
by us who operate outside of the EEA and their staff. By submitting your data, you agree to this
transfer, storing or processing outside of the EEA or your country and acknowledge that not all
countries guarantee the same level of protection for your Information as the one in which you
reside. Data transferred will be treated in accordance with this Policy and, where applicable,
the EU General Data Protection Regulation.

Children’s Privacy

We do not knowingly collect or maintain information through our web site from those we
actually know are under age 18, and no part of our website is structured to attract anyone
under age 18.

Shea Homes SMS Terms and Conditions

Shea Homes informational alerts on short code 52799.

Approx. 3msgs/mo. Message and Data Rates May Apply. Reply STOP to stop. Reply HELP for
info or email us at [email protected].

SMS Privacy

Shea Homes respects your privacy. We will not share or use your mobile number for any other
purpose. We will only use information you provide to transmit your text message. Nonetheless,
we reserve the right at all times to disclose any information as necessary to satisfy any law,
regulation or governmental request, to avoid liability, or to protect our rights or property.
When you complete forms online or otherwise provide us information in connection with the
Service, you agree to provide accurate, complete and true information. You agree not to use a
false or misleading name or a name that you are not authorized to use. If we, in our sole
discretion, believe that any such information is untrue, inaccurate or incomplete, we may
refuse you access to the Service and pursue any appropriate legal remedies.

CCPA Rights Requests

Right to Know Information

You can request what Personal Information we have collected about you in the preceding 12
months.

You can request the specific pieces of personal information we have collected about you. To
submit a request for this information, please click here. You can also call us at (877) 297-3445
to submit your request by phone.

Right to Know Categories of Information

You can also request the following categories of information:

The categories of personal information we have collected about you.
The categories of sources from which the personal information was collected.
The business or commercial purpose for collecting or selling the personal information.
The categories of third parties with whom we shared personal information.
To request these categories of information about you, please click here. You can also call us at
(877) 291-4824 to submit your request by phone.

For all requests to know described above, you must provide us with your full name, physical
address, email address, telephone number and whether you are an existing homeowner or not.
Failure to provide all of the foregoing information will prevent us from processing your request.

Further, in order to verify your identity, we will match that information to the information we
have in our systems. In order to designate an authorized agent to act on your behalf you must
send a signed, written authorization to Shea Homes, Attn: OST-Privacy, 8800 N Gainey Center
Drive, Ste 350, Scottsdale, AZ 85258.

Right to Deletion

You can also request that we delete your Personal Information. We may not delete all of your
Personal Information if one of the following exceptions applies:

Transactional: to complete a transaction for which the Personal Information was collected,
provide a good or service requested by you, or perform a contract we have with you;
Security: to detect data security incidents;
Error Correction: to debug or repair any errors;
Legal: to protect against fraud or illegal activity or to comply with applicable law or a legal
obligation, or exercise rights under the law, such as the right to free speech; or
Internal Use: to use your Personal Information, internally, in a lawful manner that is compatible
with the context in which you provided the information (i.e. to improve our services);
As otherwise appropriate and permitted by applicable law (including CCPA).
We will also maintain a record of your CCPA Rights requests.

Please note that if we delete your Personal Information, many of our services will not work the
same or at all. For example, your previous opt out requests will not be saved, saved preferences
and information will no longer be available.

To submit a request to delete, please click here. You can also call us at (877) 299-1116 to
submit your request by phone. You must provide us with full name, physical address, email
address, telephone number and whether you are an existing homeowner or not. Failure to
provide all of the foregoing information will prevent us from processing your request. Further,
in order to verify your identity, we will match that information to the information we have on
our systems. In order to designate an authorized agent to act on your behalf you must send a
signed, written authorization to Shea Homes, Attn: CCPA Processing, 8800 N Gainey Center
Drive, Ste 350, Scottsdale, AZ 85258.

If you wish to make multiple requests under this section, we recommend sending the deletion
request last, as we will not be able to fulfill your other requests once we have deleted your
Personal Information.

Do Not Sell My Information: For CA Residents Only

https://www.sheahomes.com/privacy-policy/#donotsell

Personal Information that We Sell

We may “sell” (as sell is defined in CCPA) the following categories of Personal Information:

Contact Information;
Demographic Information; and
Commercial information
We “sell” this information to companies who may contact you to provide services for you such
as master plan developers, solar providers, landscape companies, telecommunications
providers and other service providers for your home. We do not knowingly sell the personal
information of minors under the age of 16.

Right to Opt Out of Sale

You have the right to opt out of the sale of your Personal Information to third parties, as “sale”
is defined under CCPA.

To submit a request to opt out of the sale of your personal information, please click here. You
can also call us at (877) 298-6159 to submit your request by phone. You must provide us with
your full name and email address. full name, physical address, email address, telephone
number and whether you are an existing homeowner or not. Failure to provide all of the
foregoing information will prevent us from processing your request. In order to designate an
authorized agent to act on your behalf, you must send a signed, written authorization to Shea
Homes, Attn: OST-Privacy, 8800 N Gainey Center Drive, Ste 350, Scottsdale, AZ 85258.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA Rights and we will not
deny you goods or services, charge you a different price, or provide you with a lesser quality of
services if you exercise any of your CCPA Rights.

Notification of Changes

If we decide to change our privacy policy, we will inform you by posting those changes on our
home page. We reserve the right not to provide any other notice. We may change this Privacy
Policy from time to time. Those changes will go into effect on the “Updated” date shown in the
revised Privacy Policy. By continuing to use the website, you are consenting to the revised
Privacy Policy.

PLEASE PRINT A COPY OF THIS PRIVACY POLICY FOR YOU RECORDS AND PLEASE CHECK THE SITE
FREQUENTLY FOR ANY CHANGES.

How To Contact Us

Should you have questions or concerns about this privacy policy, please send an email to
[email protected].